Poster Session 1: Humanities
Tuesday, July 29 10:45AM – 11:45AM
Location: Optimist
Vivian White
California State University, Stanislaus
Presentation 1
Indigenous Voices and the Global Reception of "La teta asustada"
"La teta asustada" (The Milk of Sorrow), directed by Peruvian filmmaker Claudia Llosa, gained international recognition, winning the Golden Bear at the 2009 Berlin international Film Festival. The film has also received tremendous academic interest for its representation of trauma in Peru's internal armed conflict during the 1980s that severely impacted Andean women. Although the film has been praised internationally, it has also received vast criticism; particularly regarding the cultural disconnection between its producer, Claudia Llosa, and the Indigenous communities that are represented in the film. This study analyzes the film through a decolonial theoretical framework, with a focus on the works of Anibal Quijano and Walter Mignolo, and utilizes a comparative discourse analysis of both Western and Indigenous interpretations of the film. The methodology includes textual analysis of the film, review of critical literature, newspapers, magazines, social media commentary, and vlogs. This study argues that understanding trauma in "La teta asustada" through Indigenous' perspectives goes beyond fairness; it is an ethical responsibility to validate their narratives and experiences which provides a more complete meaning to the story.
Brenda Sánchez Tiscareño
Marquette University
Presentation 2
Analyzing The Effect and Influence Social Media Marketing Has on Minority Children
Social media marketing has been one of the current strategies in marketing due to the emerging technologies and the high use of social media around the world. In this study, the author will analyze the effect and influence social media marketing has on minority children. This research raises awareness on how the current marketing techniques may affect children’s mental health and development. With sources that cover topics like how social media impacts children’s mental health, what is the impact of child targeted advertising, and the exposure children have to social media, these will serve as a tool to further understand the research. The method the author used is a quantitative method specifically through Qualtrics surveys. This method is applied through a survey for both a parent and the child. Parents will reflect on the effect of social media marketing on their children, analyzing the effect social media marketing has on their children. The theories used throughout the research are SWOT analysis, Brand Equity, and Social Exchange Theory. The following theories listed connect with the resources the author has found and help further understand social media marketing’s effect and influence on minority children. The anticipated findings will show the negative effect of social media marketing on minorities. The study will provide new knowledge and will allow readers to understand the importance of what children are exposed to and how children today react to the current marketing techniques.
Natalie Guerrero
University of California, Santa Barbara
Presentation 3
Modern Evolution in Conspirituality
“Conspirituality” is a way that some scholars have described the intersection of male-dominated, typically right-leaning conspiracy spaces and female-dominated, left-leaning, “New Age” or “metaphysical” spirituality. In both conspiracy and New Age subcultures, nothing happens by accident, nothing is as it seems, and everything is connected. Though the two subcultures are perceived as largely different, their overlap has created a pipeline from liberal spirituality to conservative right-wing politics. This review aims to identify the emergence of a shift in Conspirituality, characterized by a proliferation of multiple beliefs disseminated via short-form content. Scholars have acknowledged this shift, noting algorithmic influence, the pandemic, and social media, as pertinent phenomena in modern Conspirituality. I argue that Conspirituality could be better understood by organizing its phases around the use of different networked platforms, and look to contemporary media to see Conspirituality’s influence on the real world. Producing a media focused history of Conspirituality is critical to it’s understanding as it continues to evolve, acknowledging how the presence of short-form content and media influence have far altered the movement. We can see this in society at large, with observable consequences of Conspirituality’s rising influence, including MAHA and rising anti-vaccine sentiment.